The world has changed, and we as salesforce have to change! Contemporary B2B buyers are becoming smarter, and here are a few tips to apply today:
The customer lifecycle is the journey someone takes when communicating with your product. Compared to the traditional marketing funnel, the customer lifecycle is focused on what happens when someone goes out the door and everything that comes afterwards. Although every company is different, customers and companies still have certain core needs. These groups help and plan your campaigns and make it understandable to the team what to work on and why. Furthermore, it is very dependent on the stage of the customer lifecycle where you can use video the best, and where you might be better off choosing a different tool. Take the time to do it right.
If you are not using video in your sales process already, you are missing out! Here are 4 tips to start with:
The best video marketers take a few simple steps to optimize their marketing videos, helping them improve sales processes. You start by making the right types of videos:
Buyers are difficult to reach nowadays and have often made prejudices and their own research. The good news is that the use of video can help you with this. These are a number of top tips:
Super, you use video and e-mail together! Have you ever thought about the technical side of this? Here are a few tips:
As marketers, we find it important to use video at every stage of the marketing funnel. You can start planning your videos around specific goals to see better results. But how can you win customers at every stage of the buyers journey through video?
The normal marketing funnel looks like this:
A good start, but we leave behind an important area in which video can have an enormous impact; retention. That's why we have updated the funnel:
Making a real connection with a prospect lead is difficult, that is no secret. A way to make this easier? Add video to your sales process. Let's take a look at this step by step.
We all love videos, and the creators that make them for us. But what about the world of SEO? This is how it works:
This thumbnail preview appears in the search results. This could provide a compelling link to your video, increasing the organic clickthrough rate (CTR) and generate views.
Video has become an important element in our marketing landscape. But, how can you ever invest the necessary time, energy and budget to make a video? It is possible, and really are ways to solve problems with video, while you also do better marketing!
Marketers do not always have a large budget. That's why choosing the right video is very important to get the maximum out of it and reach your marketing goals.
Make a video with a small budget?
Use the camera you already have and keep the video short. Then it costs little money but also little time!
Now we know that video is powerful to tell a story. But making videos is not always easy. We have listed for you how you can determine when and where in your marketing it is advantageous to use video:
Video testimonials create trust and credibility. But what is a good testimonial strategy?
For a qualitatively testimonial the following things are important:
It is important to try and find your very best storytellers. In the video it is smart to throw facts at skeptical people, and focus mainly on the benefits of your product. Add Call To Action's to your video, and ensure the overall right strategy.
There is a battle going on for online attention. We have an increasingly shorter focus and new innovative ideas are needed to really stand out. So, how do you grow your email subscriber file with videos? These are a number of basic principles:
The value of an e-mail address. Email addresses are important. This is the favorite communication tool for brands and companies for 68% of consumers. Despite the rise of other channels such as social media, email remains important.
Grow your subscriber list. This can be done in different ways, such as:
Questions about email addresses in a video can occur at various points in your video. Before, during or after. Of course, all options have advantages and disadvantages. The best option depends on your product, your prospects and your video. Discover what works best for your product and your subscribers and respond to it.
We all know that video is the most powerful content on social media. Below are 5 important things to keep in mind when you start video on your social media channels:
A smart, thoughtful video with customer support can provide your customers with the information they need at the right time. There are 3 important aspects of added value:
First create a plan for what you want to show and say and how long your video will be. For this you make a pre-production plan.
Make a digital recording of your screen and make sure that any notifications you might receive during recording are turned off.
Adding the right background music and sound effects will make the difference in your end result.